In this episode, I continue to answer the question: how do Cult Brands cultivate customer loyalty? Cult Brands—those brands that have...
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In this episode, I answer the question: how do Cult Brands cultivate customer loyalty? Cult Brands—those brands that have mastered the art...
In this episode, I answer the question: why do loyalty programs fail? Most loyalty programs don’t work the way companies intended them to...
In this episode, I answer the question: what are Cult Brands?. Customer loyalty has been called the holy grail of marketing. Loyal...
In this episode, I answer the question: how are brands constructed. At the heart of this question is the idea of branding being a co...
In this episode, I answer the question: what is branding? When most people hear I do branding, they think I design logos and create...
In this episode I tackle one of the most fundamental questions in business; what is the purpose of business? It’s not what most...
Hi! I’m Aaron Shields and welcome to the Make Business Matter Podcast. In this episode, I introduce myself, The Cult Branding...