In this episode, I continue to answer the question: how do Cult Brands cultivate customer loyalty? Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans...
In this episode, I answer the question: how do Cult Brands cultivate customer loyalty? Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me...
In this episode, I answer the question: why do loyalty programs fail? Most loyalty programs don’t work the way companies intended them to. This creates an environement where companies are trapped in continuing loyalty programs that aren’t...
In this episode, I answer the question: what are Cult Brands?. Customer loyalty has been called the holy grail of marketing. Loyal customers purchase from you more often; they are cheaper to retain than acquiring new customers; and, it’s...
In this episode, I answer the question: how are brands constructed. At the heart of this question is the idea of branding being a co-authored experience: A brand isn’t just what a company says and does. A nramd to what the customers believe...
In this episode, I answer the question: what is branding? When most people hear I do branding, they think I design logos and create taglines. Logos and taglines are part of a brand’s identity but not the brand itself. A brand is the sum of...
In this episode I tackle one of the most fundamental questions in business; what is the purpose of business? It’s not what most businesses think. When I ask this question to businesspeople, most answer something along the lines of revenue or...
Hi! I’m Aaron Shields and welcome to the Make Business Matter Podcast. In this episode, I introduce myself, The Cult Branding Company, and the Make Business Matter podcast. For 15 years, I’ve been working at the Cult Branding Company helping...